TikTok is introducing a new feature that allows them to reduce the volume of artificial intelligence-produced media appearing in their feeds. This move comes as the company disclosed that it now features more than 1 bn content made with AI.
Pilot Phase and Launch
The update is being tested over the following weeks before a widespread launch. This advancement comes amid a increase in AI content, spurred by emerging AI video creators.
AI Content on Other Platforms
Recent reports that nearly 10% of the most rapidly expanding channels on another major platform only show content made by AI. A large amount of this content is deemed “AI slop”, a term for inferior, factory-style content that is frequently illogical or dreamlike.
Our research shows that numerous viewers enjoy content created using AI tools, ranging from digital art to informative clips, and we want to provide users the ability to see more or less of that, according to their own choices,” stated a company executive.
Volume and Proportions
TikTok disclosed that there are now over a billion videos on its network tagged as artificially created. Overall, more than 100 million media items are added to the service daily, making clips made by AI a relatively small portion of its complete catalog.
User Control Features
Members will be in a position to reduce or increase the level of AI content they view by accessing the topic control feature in the app and choosing AI-made media. Additional categories that can already be modified under the tool encompass current affairs, clothing, aesthetics, and movement.
Platform Guidelines
The platform’s policies oblige creators to label lifelike AI-made content, and it forbids malicious AI impersonations of public figures or emergencies. Any believable artificial content that is without a tag can be taken down under its community policies.
Additionally, the service will from now on apply an “AI-made” tag to content made using its built-in AI features, or identified by an cross-platform project for identifying AI-generated material. This step is intended to deter users from attempting to evade the tagging system.
AI Literacy Programs
The company is furthermore launching a $2 million awareness program for professionals and groups to create learning resources about ethical AI use. This program will assist charitable organizations specializing in educating coding and technology.
Platform Protection
The platform has supported its safety measures, following controversy over intentions to cut jobs for hundreds of content moderators in the United Kingdom. TikTok is set to eliminate a significant number of roles in its trust and safety division in the UK capital, with trade unions and online safety experts expressing worry that people are being substituted by automated systems.
A company official stated that staff-based oversight would remain essential, but AI can protect employees by removing the most distressing content before it is viewed by humans. The platform stated a notable drop in disturbing and violent content reviewed by human moderators over the last 12 months due to the use of its automated systems.
“We think that it’s essential to combine staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to limit contact with dangerous material as quickly as possible, which is where a extensive automated help is proving valuable process content quickly.”
